Strategize, design, deploy
I helped grow a small but ambitious marketing agency by managing all email campaigns, designing all front-end graphics, and ensuring multiple project launches.
I helped develop and execute the program logic and overall user experience that allowed our proprietary marketing automation platform to work seamlessly with third-party CMS/EMS tools to effectively track results and produce qualified leads for our clients.
Manage, test, launch
I managed the content, design, and prospect lists for the high-volume email campaigns that drove traffic to our PURL-centered microsite experiences.
I validated the user experience for all programs ahead of launch. This involved careful collaboration with programmers, designers, and vendor partners.