Prudential: Sales Portal - Redesign Project
- Redesigned the Prudential Annuities Sales Portal to support efficient use by internal/external sales teams.
- Converted eight portals (one for each major department within Prudential Annuities) into one streamlined portal that served Sales while still accommodating the needs of other departments.
- UX (sketches, wireframes, usability research, focus groups, testing) for new desktop and mobile experiences.
- Front-end UI design layouts for final implementation.
- Created metrics/analytics-driven UI proposals balancing actual vs. desired Sales Portal usage.
- Worked with 3rd party vendor to accomplish technical integration of new designs and user experience.