Prudential: Sales Portal - Redesign Project

  • Redesigned the Prudential Annuities Sales Portal to support efficient use by internal/external sales teams.
  • Converted eight portals (one for each major department within Prudential Annuities) into one streamlined portal that served Sales while still accommodating the needs of other departments.
  • UX (sketches, wireframes, usability research,  focus groups, testing) for new desktop and mobile experiences.
  • Front-end UI design layouts for final implementation.
  • Created metrics/analytics-driven UI proposals balancing actual vs. desired Sales Portal usage.
  • Worked with 3rd party vendor to accomplish technical integration of new designs and user experience.