Marketing Programs: Automation Platform and Microsites
- PURL (personalized URL)-centered websites consisting of offers and information tailored to the registered profile of the individual. [Clients: Gartner, Cognizant, SAS, Merrill Corp.]
- Email campaigns drove traffic to website experiences co-branded with client look-and-feel.
- Prospects’ behavior and usage of site materials led to them becoming qualified leads for our client companies to target for marketing their paid products and services.
- UX/UI, Product management for end-to-end customer experiences; ensuring multiple project launches (from initial pilot to several concurrent projects/clients).
- Front-end visual design, branding for all site pages, emails and associated advertisements.
- Email campaign management (start-to-finish, creation to deployment through 3rd party EMS).
- Editorial/Content strategy for all marketing materials, corporate/product messaging, and client communications.